From University Research to Real Impact

It started during late nights at Universiti Malaysia Sabah. We were working on research projects, but kept bumping into the same problem - brilliant data that nobody could actually use. Professors had insights buried in spreadsheets. Local businesses had years of sales data they couldn't interpret.

That's when we realized something. The gap wasn't in collecting data - it was in making it speak. Malaysian businesses needed someone who could take their numbers and turn them into stories that actually helped make decisions.

So we started small. A few local shops, some family restaurants. We'd sit with owners, understand their challenges, then show them what their own data was trying to tell them. The light in their eyes when they finally "got it" - that's what hooked us.